It is vital to the success of my short film that I do sensible and purposeful research in the planning and production stages, as it will give me information that could have an impact on how I do it.
Research methods such as surveys and focus groups give honest information from my target audience- this is useful to figure out what to put in my film that would make my target audience enjoy it to its best potential. Doing this method of research is sensible because it means I have considered what y target audience actually wants to see, as opposed to just assuming they would like it. Additionally with doing a survey I can design the questions towards what I know would help me the most in the production stages. On the other hand, secondary research such as looking through magazines show what is popular at the time of production and so I can reflect on that to fit with what audiences want to see.
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