Promotion of film in industry (aka film distribution) is essential to the release and output from the film. It opens up the film to its audience and is done in a variety of ways including press releases, advertisements, merchandise, and interviews with directors and cast.
For my ancillary tasks I am going to produce a movie poster and a magazine film review. These are common and key parts of film promotion as it it released directly to audiences. Posters are shown everywhere when a film is distributed, like on bus stops or walls. I have to make sure my poster stands out against competitors and is a direct interest for my target audience. I will look at trending designs for current film posters to see what is popular and gets the attention of audiences, and draft my poster several times and ask my audience what they prefer so I am confident that it is what my audience prefers.
When I do my film review I will research popular film magazines and take inspiration from them on how to make it. I also have a lot of information already from my AS task, where I made a double page spread for a music magazine. Market research is important for this task as I have to ensure it will interest my readers and make them want to watch my film.
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