The majority of media texts produced are created for organisations and profit. The increase in popularity of use of the internet has enabled users of 'We Media' (YouTube etc.) to create and disseminate their own media texts that they have made- this is known as 'user generated content'. Not many outlets exist for short films so many are created for the purpose of entering short film competitions, which helps them to gain popularity and viewers that they would not ordinarily gain just from releasing them on YouTube.
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