Wednesday, 7 October 2015

Uses and Gratifications

When watching a film (feature or short), audiences expect to get something out of it that is memorable and they can take away with them; this is called GRATIFICATION. Some examples of gratification that audiences can get out of a film are:

1. Information that people want to gain from the film about the world/society.

2. Models to look up to and find a personal identity from

3. To find out more about the circumstances of other people through integration and social interaction

4. For entertainment, enjoyment, and relaxation.

Most people have scopophilia, meaning they love to look into other people's lives and they can't help but find out more. An example of this is walking past houses and not being able to help but stare into someone's windows. Scopophilia in people is a major part of my film for my target audience; as it is about having an insight into multiple people's lives and their casual and extraordinary interests, this feeds audience's need for finding out more. This gives them many uses and gratifications for my film as it applies directly to a very common need within an audience.

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